Account Based Marketing - A Dream Come True
B2B marketing’s new kid on the block is account based marketing, and it’s all about targeting your list of ‘dream’ prospects. Read on to find out how ABM works...
The secret to turbo-charging your marketing automation results
There’s one crucial factor that dramatically increases the effectiveness and ROI of marketing automation - and the chances are you’re not using it. Check out this master-class webinar to learn the secrets of MA humanisation – what it is, how to use it and how it can double, treble or more, the effectiveness of your MA
12 Tips for Successful Account Based Marketing
To ensure you generate as much revenue as possible and effectively measure the ROI of your ABM activity, we’ve put together this helpful tipsheet. Get your FREE copy now!
B2B Sales Leads - The Modern Manual
The B2B sales cycle has changed dramatically over the last few years leaving some salespeople feeling concerned for the future of their role. But no need to worry, our Sales Leads guide can help!
The Alternative Future for the B2B Salesperson
Have the changes in buyer behaviour and the introduction of inbound marketing put B2B salespeople out of a job? Not quite. Granted they may not have the same approach to their role as before, but with simple changes they can now perform better than ever…
The B2B marketers guide to Data Protection changes in the UK and Europe
It’s been known for a while now that UK data protection regulations will be changing with the onset of the European General Data Protection Regulation (GDPR) and that these developments would have an impact on B2B marketers, salespeople and B2B businesses across the board.
How to create unique B2B content
Engaging your prospects is about more than simply curating existing content. It requires unique, original content that sets you apart from competitors. See the infographic.
Unique B2B Content: The Ultimate Scrapbook
A step-by-step breakdown of how to go about creating unique B2B marketing content, take a look at the scrapbook now...
The Lead Generator's Guide to Creating Unique Content
In this 10-minute guide you'll learn how to create unique B2B content for each stage of the sales funnel and generate maximum ROI...