B2B marketing and lead generation techniques are forever evolving. Stay on top of the latest trends, insights, news and general thoughts using the resources below. Oh and don’t forget to subscribe to the Really B2B blog.
Have the changes in buyer behaviour and the introduction of inbound marketing put B2B salespeople out of a job? Not quite. Granted they may not have the same approach to their role as before, but with simple changes they can now perform better than ever…
The B2B marketers guide to Data Protection changes in the UK and Europe
It’s been known for a while now that UK data protection regulations will be changing with the onset of the European General Data Protection Regulation (GDPR) and that these developments would have an impact on B2B marketers, salespeople and B2B businesses across the board.