1

Evolve are a Bristol-based design agency who offer services including surveys, CAD drawing, design and full project management.

They first met with us just short of 10 years ago, when the business had grown from strength to strength with little marketing. However, keen not to rest on their laurels, Evolve decided now was the time to actively grow the business. Really B2B were there to help them achieve their goals by targeting blue-chip retailers successfully.

2

Given a 12-month period to demonstrate results and ROI, the first step was to carry out research so that a well-informed plan of activity could be executed.

A large amount of research was done, including a State of the Market assessment, extensive competitor analysis and buyer personas. Once the activity had begun, closed sales would also be used to map the prospect and customer journey.

Prospects are tired of being sold to build relationships and trust

The Evolve formula

689 small data universe x 1 personal approach times 100 percent relationship building

Limited data meant every contact was crucial; the prospect database would be continuously updated so it remained accurate and cleansed.

Targeted, highly personalised communications would be delivered to key decision-makers to encourage response.

Traditional marketing channels such as email, direct mail and telemarketing would be utilised to build relationships with prospects.

The creative...

The big numbers...

718 percent roi to date30000 increase in average order value1.3 million profit and counting

Client testimonial

718%

“I wanted a fresh pair of eyes to look at our business and how we were used to working in terms of marketing. Previous experience using in-house staff didn’t work, so for the cost of an in-house person I decided it would be better to get an expert in and use tried and tested methods. I wanted someone to be working behind the scenes to make sure we were constantly fed leads. To date, we are well on our way to achieving all our company goals, I’m very happy”

Director, Evolve

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